All4Customer Paris 2027 – France

What to expect in 2027

All4Customer Paris 2027 is a major European professional exhibition dedicated to customer experience, artificial intelligence, digital marketing, data, CRM, e-commerce and digital commerce. Organised by Weyou Group, the event brings together marketing directors, customer experience leaders, CRM specialists, digital managers, e-commerce professionals, data experts, technology providers and senior decision-makers in one business-focused environment. The official event describes All4Customer Paris as a leading European exhibition for digital marketing, AI, Data, CX, Retail and E-commerce.

The exhibition is designed around the connection between technology, customer expectations and business performance. Visitors can discover software platforms, AI-powered solutions, customer service technologies, data management systems, marketing automation tools, e-commerce technologies and digital experience solutions while meeting companies developing these products.

The 2027 edition is expected to continue the event’s strong focus on artificial intelligence and its practical applications across customer relationships, marketing and commerce. Topics such as generative AI, agentic AI, customer data, personalisation, omnichannel journeys, automation, customer loyalty, digital commerce and data governance are particularly relevant to the event’s technology ecosystem.

All4Customer also combines exhibition areas with conferences, expert sessions, masterclasses and workshops. This makes the event useful for visitors who want both an overview of current technologies and more detailed explanations of how businesses are implementing them.

Event dates

All4Customer Paris 2027 will take place at Paris Expo Porte de Versailles in Paris, France.

• Event dates: March 23–25, 2027
• Opening on March 23: 9:00 AM–6:00 PM
• Opening on March 24: 9:00 AM–8:00 PM
• Opening on March 25: 9:00 AM–5:00 PM
• Venue: Paris Expo Porte de Versailles, Pavilion 6
• Address: 2 Place de la Porte de Versailles, 75015 Paris, France

The organiser has officially published the 2027 dates, opening hours and Pavilion 6 location.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

All4Customer Paris will be held at Paris Expo Porte de Versailles, one of France’s largest exhibition and professional event complexes. The event will occupy Pavilion 6, providing a dedicated environment for exhibitors, conferences, workshops, demonstrations and visitor networking.

The venue is located in the 15th arrondissement of Paris and is directly connected to several public transport options. Its position within Paris makes it convenient for both local professionals and international visitors staying in central Paris or nearby business districts.

Paris Expo Porte de Versailles is a substantial exhibition complex with extensive event infrastructure, conference facilities, visitor services, restaurants, hotels and parking. The wider site currently provides 169,400 square metres of exhibition space across five pavilions and hosts hundreds of events each year.

For All4Customer visitors, Pavilion 6 is the key destination. The official organiser recommends preparing a visit through the exhibitor directory and programme before arriving, helping professionals identify relevant suppliers and sessions.

Full event programme

The All4Customer programme combines several complementary formats designed for different levels of professional engagement. The main programme includes plenary conferences, expert conferences, masterclasses and workshops.

The programme can cover subjects such as:

• Artificial intelligence: Generative AI, agentic AI, AI-powered customer service and practical AI adoption.
• Customer experience: Omnichannel journeys, personalisation, customer satisfaction and customer loyalty.
• Digital marketing: Acquisition, performance marketing, social media, SEO, content and marketing automation.
• Data: Customer data platforms, analytics, data governance, privacy, predictive analysis and data quality.
• E-commerce: Digital commerce, marketplaces, payment technologies, product information and conversion.
• Customer service: Contact centres, conversational AI, chatbots, voicebots and employee-assistance technologies.
• Digital transformation: Technology adoption, operational change, customer-centric transformation and new business models.

The organiser’s programme structure provides both broad strategic discussions and more practical technology-focused sessions. The previous programme format included 17 plenary conferences, 27 expert conferences, 71 masterclasses and 30 workshops, demonstrating the breadth of content available across the exhibition.

The detailed 2027 programme will continue to be developed and published through the official All4Customer programme pages.

Key speakers & keynote speakers

All4Customer attracts speakers from technology companies, major brands, customer service organisations, marketing agencies, data specialists and professional associations. The programme places particular emphasis on people who can explain how customer-facing organisations are adapting to technological change.

Previous programme speakers have included senior executives from companies such as L’Oréal, Air France-KLM, Nissan, Sonepar, Michelin, AXA France, Veolia, Best Western France and other major organisations.

The event’s speaker community also includes technology specialists. Previous sessions have featured representatives from companies such as NICE, Zendesk, Akeneo, Diabolocom, Foundever, Outsourcia, Skeepers and other customer experience technology providers.

The 2027 speaker programme is expected to develop further as the event approaches. Visitors should use the official conference programme for the latest confirmed speaker names, organisations and session assignments.

Conference sessions & tracks

The conference programme is divided into different formats so visitors can select content according to their professional interests. Plenary conferences provide broad strategic perspectives, while expert conferences offer more specialised discussions.

Important conference tracks and subject areas include:

• AI and customer experience: The practical impact of generative and agentic AI on customer relationships.
• Customer service transformation: Automation, contact centres, human-AI collaboration and service quality.
• Data and customer intelligence: Customer data platforms, analytics, governance and personalisation.
• Digital marketing: Performance, acquisition, content, social media, automation and measurement.
• E-commerce and digital commerce: Conversion, marketplaces, product information, payment and digital customer journeys.
• Omnichannel experience: Connecting physical, digital and customer service interactions.
• Customer culture: Building customer-centric organisations and improving internal collaboration.
• Responsible technology: Data protection, security, compliance and responsible use of AI.

Previous conference content has included discussions about AI-powered customer relationships, omnichannel experiences, Voice of the Customer strategies, customer culture and the changing role of AI agents.

Session times & schedule

The detailed 2027 conference timetable will be published through the official programme as individual sessions are confirmed. The established programme format normally distributes content across plenary stages, expert conference rooms, masterclass areas and workshop spaces.

Visitors should expect sessions to run throughout the exhibition opening period, with several presentations taking place simultaneously. This makes advance planning useful, especially for professionals interested in both a specific technology supplier and a particular conference.

Previous programme sessions have commonly used 30-, 45- and 50-minute formats, while some masterclasses and specialist presentations have occupied longer blocks. The organiser’s online programme allows visitors to review individual sessions and identify their location, speaker and subject before attending.

A practical visit schedule can include a combination of keynote content, targeted expert sessions, exhibitor demonstrations and dedicated networking time rather than attempting to attend every presentation.

Ticket types & registration

Visitor registration for All4Customer Paris is currently offered through a free professional visitor badge. The organiser states that access is reserved for professionals and that students and school groups are not admitted to the exhibition. The organiser may also refuse access to people who cannot demonstrate that they are employed or self-employed.

The principal access options include:

• Professional visitor badge: Free registration for eligible professionals.
• Press badge: Free accreditation is available for qualified journalists through the press registration process.
• Exhibitor access: Exhibiting companies receive the access arrangements associated with their participation package.
• Conference access: Registered professional visitors can participate in the public programme according to the access conditions specified for each session.

There is currently no general visitor admission price to convert because the organiser offers a free professional visitor badge. Exhibitor packages are handled separately through the sales team and include options such as space-only, packaged stands, design stands and ready-to-exhibit solutions.

Registration deadlines

The organiser has not published a specific final registration deadline for the professional visitor badge. Because registration is free and access is restricted to eligible professionals, visitors should register in advance rather than relying on on-site registration.

Early registration is also useful for planning a full visit because the official website provides access to the exhibitor directory, conference programme and visiting itinerary. These tools can help visitors identify relevant companies and sessions before arriving.

Press visitors have a separate accreditation process, while companies interested in exhibiting can contact the All4Customer sales team for participation information.

Exhibitor list & major companies

The All4Customer exhibitor community covers a wide range of customer experience, digital marketing, data, e-commerce and technology suppliers. The published exhibitor directory includes companies working across CRM, customer support, AI, contact centres, data management, marketing automation and digital commerce.

Examples from the organiser’s exhibitor ecosystem include:

• Zendesk: Customer service and AI-powered customer experience solutions.
• NICE: AI-powered customer experience and interaction technologies.
• Diabolocom: Cloud contact centre and AI-based customer interaction solutions.
• Akeneo: Product information management and product experience technologies.
• Skeepers: Customer reviews, user-generated content and consumer voice solutions.
• Foundever: Customer experience and digital operations services.
• Enghouse Interactive: Contact centre software and customer experience technologies.
• Onepilot: Customer support outsourcing combining human and AI capabilities.
• AudioCodes: Voice, contact centre and conversational AI technologies.
• Smartprofile: Customer data and marketing technology solutions.

The organiser continues to update the exhibitor and programme information, so visitors should check the official directory for the latest confirmed 2027 participation.

Exhibition halls & floor plan

All4Customer Paris will use Pavilion 6 at Paris Expo Porte de Versailles. The exhibition layout is designed around exhibitor stands, conference areas, masterclass rooms, workshop spaces and visitor circulation areas.

The exhibitor directory allows visitors to search companies according to their activity sectors and prepare a personalised visiting itinerary. This is particularly useful because the exhibition covers numerous categories ranging from CRM and customer support to digital marketing, e-commerce and data analysis.

The exact 2027 floor plan and stand allocations may be updated as exhibitors are confirmed. Visitors should consult the organiser’s latest digital map and exhibitor directory before attending rather than relying on an earlier floor plan.

Networking & business meetings

Networking is a central part of All4Customer Paris. The event is organised by Weyou Group, which specialises in professional exhibitions and business-oriented meeting formats. Its wider event model focuses on connecting qualified decision-makers with exhibitors and technology providers.

Visitors can use exhibition stands, conferences, workshops and informal meeting areas to connect with potential suppliers and business partners. The professional audience includes marketing leaders, customer experience managers, CRM specialists, e-commerce professionals, digital managers and data decision-makers.

Business discussions can focus on technology procurement, customer service transformation, marketing performance, data strategy, AI adoption, e-commerce optimisation and customer experience management. Exhibitors can also use the event to demonstrate products and arrange follow-up discussions with potential customers.

Industry sectors & highlights

All4Customer covers several interconnected industries and technology categories.

• Customer relationship management: CRM, customer interaction, loyalty, customer support and contact centres.
• Artificial intelligence: AI-powered customer service, conversational AI, autonomous agents and recommendation technologies.
• Digital marketing: Acquisition, analytics, content marketing, SEO, social media, advertising and automation.
• Data and analytics: Data collection, predictive analytics, customer intelligence, governance and data quality.
• E-commerce: Marketplaces, online shops, digital payments, merchandising and conversion.
• Retail and commerce: Retail media, omnichannel journeys, personalisation and customer engagement.
• Technology services: Cloud platforms, IT integration, software and digital transformation services.
• Compliance and security: GDPR, data privacy, security and responsible technology use.

The official exhibitor categories demonstrate the breadth of the event, including CRM and user experience, digital marketing strategies, e-commerce solutions, and data collection and analysis.

Event rules & visitor information

All4Customer is a professional exhibition with access restrictions. Visitors should complete the official badge registration process and be prepared to demonstrate their professional status if requested.

Important visitor information includes:

• Professional access: The exhibition is intended for professionals.
• Student access: Students and school groups are not admitted according to the organiser’s visitor information.
• Badge requirement: Visitors should use the registration badge issued for the event.
• Security: All visitors are subject to venue and event security procedures.
• Press access: Journalists can apply through the dedicated press accreditation process.
• Programme access: Conference and workshop participation follows the access conditions specified by the organiser.
• Exhibitor meetings: Visitors should check individual exhibitor profiles for stand locations and presentation information.

The organiser also provides an exhibition contact number for visitor and exhibitor enquiries.

How to get there

Paris Expo Porte de Versailles is located in the 15th arrondissement of Paris and is well connected to the city’s public transport network. The official venue address for the exhibition complex is 1 Place de la Porte de Versailles, while All4Customer identifies its event location as 2 Place de la Porte de Versailles, Pavilion 6.

For international visitors, Paris has several major airports with rail and public transport connections into the city. Visitors can then continue to Porte de Versailles using the Metro, tram or bus network.

Because the exhibition centre is inside Paris, visitors staying in central districts can generally reach the venue without needing a car. Public transport is particularly practical during major professional events when road traffic around the exhibition district can be busy.

Public transport & parking

Paris Expo Porte de Versailles is served directly by several public transport routes. The official venue information identifies Metro Line 12, with Porte de Versailles station providing access to Pavilions 2 through 7, including Pavilion 6.

Other options include:

• Metro: Line 12 to Porte de Versailles.
• Tram: T2 and T3a to Porte de Versailles – Parc des Expositions.
• Bus: Line 80 to Porte de Versailles – Parc des Expositions and Line 39 to Desnouettes.
• Bicycle: Vélib’ facilities are available near Avenue Ernest Renan.
• Car: Several parking facilities serve the exhibition complex.

The venue also provides parking spaces reserved for people with reduced mobility, positioned close to elevators and pedestrian exits.

Accommodation areas

Visitors can choose from a wide range of hotels around Paris Expo Porte de Versailles and throughout the 15th arrondissement. Staying close to the venue can reduce daily travel time and make it easier to attend early sessions and evening networking activities.

The official All4Customer accommodation service is provided through Revolugo, which offers negotiated hotel rates for attendees. Visitors can use the organiser’s hotel booking service to identify participating properties and arrange accommodation.

Useful accommodation areas include:

• Porte de Versailles: The most convenient option for walking access to the exhibition.
• 15th arrondissement: A practical choice with hotels, restaurants and local transport.
• Montparnasse: Offers additional hotels and strong connections to the wider Paris transport network.
• Central Paris: Suitable for visitors who want to combine business travel with access to central attractions.
• Issy-les-Moulineaux: A nearby business district with additional accommodation options and transport links.

Previous year’s highlights

The previous edition recorded 15,996 participants, 233 exhibitor stands and 145 conferences, demonstrating the scale of the professional community attending the exhibition. The official report also recorded 15,264 conference listeners.

The programme featured 17 plenary conferences, 27 expert conferences, 71 masterclasses and 30 workshops. This combination gave visitors opportunities to move between strategic discussions, specialist presentations and practical technology sessions.

AI was a particularly prominent theme, with sessions examining autonomous agents, conversational AI, customer service automation and the changing relationship between technology and human customer interactions. Other programme areas explored omnichannel customer journeys, Voice of the Customer strategies, digital visibility, data platforms and e-commerce performance.

The exhibition also featured technology providers across CRM, contact centres, customer data, digital marketing, e-commerce and AI. Companies such as Zendesk, NICE, Akeneo, Skeepers, Diabolocom, Foundever and other specialist providers contributed to the technology-focused exhibition environment.

Official registration & tickets

All4Customer Paris 2027 offers a free professional visitor badge through the official registration system. Eligible visitors should complete their registration before travelling and use the organiser’s programme and exhibitor tools to prepare their itinerary.

The official website provides access to the visitor registration process, exhibitor directory, conference programme, practical information and accommodation resources. Press representatives can use the dedicated press accreditation process, while companies interested in exhibiting can contact the All4Customer sales team.

The event contact number provided by the organiser is +33 1 89 70 51 61. Visitors should use the official All4Customer website for the latest information concerning registration, exhibitors, programme updates and venue arrangements.