Le Printemps des Études 2027 – Paris, France

What to expect in 2027

Le Printemps des Études 2027 – Paris, France is a professional gathering dedicated to the Research, Data, Insights and Social sectors, bringing together research agencies, data specialists, marketing professionals, communication experts, opinion researchers, technology providers and business decision-makers. The event combines an exhibition with conferences, professional meetings, experience-sharing sessions, guided tours, specialist workshops and opportunities for direct business conversations. The organiser describes the event as an annual professional meeting designed around the needs of both industry specialists and companies that use research and insights to support business decisions.

The event is particularly relevant for professionals working with consumer intelligence, market research, customer experience, data analysis, digital research, social listening, opinion polling, media research and emerging research technologies. Visitors can expect an environment where established research organisations and newer technology-driven companies present methodologies, services, analytical tools and approaches designed to improve how organisations understand customers, markets and social trends.

The professional format is built around knowledge sharing rather than a conventional consumer exhibition. Visitors can move between exhibition areas, attend presentations, arrange meetings with participating companies and follow specialist content according to their interests. The programme also includes formats designed to encourage interaction, including guided tours, data pitches, meet-ups, testimonials and feedback sessions.

Event dates

2027 schedule: September 2027 — Dates to be confirmed.

The organiser has not yet published the definitive 2027 calendar dates. The event is an annual professional gathering, and the organiser’s current information confirms its recurring format and continued presence at the Palais des Congrès in Paris. The official 2027 schedule should be checked when registration and programme information are released.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

The event is expected to take place at the Palais des Congrès de Paris in the Porte Maillot area. The venue address used by the organiser is 2 Place de la Porte-Maillot, 75017 Paris. The Palais des Congrès provides a large professional events environment with exhibition areas, meeting rooms, conference spaces and facilities suitable for business networking and specialist presentations.

The venue is particularly convenient for a professional event because of its central Paris location and extensive transport connections. The exhibition and conference areas allow exhibitors to demonstrate their services while separate rooms can be used for presentations, meetings and specialist sessions. A cloakroom is also available for visitors, making it practical for professionals attending throughout the day.

Full event programme

The full 2027 programme has not yet been published. Based on the organiser’s established format, visitors can expect a combination of exhibition activity and educational content covering research, data, insights, marketing intelligence, communication, consumer understanding and emerging methodologies.

The established programme format includes:

• Major conferences covering strategic and emerging issues within the Research, Data and Insights industries.
• Professional meet-ups organised around specific topics proposed by participating companies and approved through the programme process.
• Expertise Benchmark Workshops providing more focused opportunities for professional learning.
• Testimonials and feedback sessions built around practical experiences and real-world applications.
• Guided tours allowing visitors to discover several exhibitors around a specific theme.
• Data pitches highlighting companies, technologies and solutions in the Data Village.
• Agoras supporting younger companies and smaller businesses.
• Sensory Space experiences where exhibitors can create interactive presentations.
• Networking opportunities designed to encourage direct conversations between suppliers, agencies and client-side professionals.

The organiser’s previous programme structure demonstrates that the event is intended to provide both strategic thinking and practical business discovery rather than simply displaying company stands.

Key speakers & keynote speakers

The 2027 speaker lineup has not yet been officially announced. Visitors should therefore avoid relying on unofficial speaker lists until the organiser publishes the confirmed programme.

The event traditionally features professionals from research agencies, consulting firms, marketing departments, data organisations, technology companies and related professional bodies. Speakers generally contribute through major conferences, specialist meet-ups, testimonials, workshops and data-focused presentations.

Previous programme structures have included numerous conference formats rather than relying exclusively on a small keynote stage. This gives the event a broad range of professional voices and allows visitors to select content according to their particular interests in research, consumer behaviour, marketing, data, digital transformation and business intelligence.

Conference sessions & tracks

The conference programme is expected to cover several interconnected areas of professional research and insight. The exact 2027 tracks will depend on the final programme, but established content areas include:

• Market research and consumer intelligence
• Data and analytics
• Marketing and communication research
• Customer experience and behavioural insights
• Digital and social research
• Opinion polling and public research
• Media and audience research
• Research technology and innovation
• Emerging methodologies and analytical tools
• Business strategy and decision-making

The event’s format allows exhibitors and professional speakers to address practical industry questions through presentations, case studies and experience-sharing. Meet-ups are particularly structured for interaction: the established format uses a presentation followed by discussion, giving attendees an opportunity to hear a focused subject and then engage with it.

Session times & schedule

The detailed 2027 timetable has not yet been released. Once the official programme becomes available, visitors should use the organiser’s online programme to identify individual conferences, meetings, workshops and guided tours.

The established meeting format provides a useful indication of how the programme is organised. Professional meet-ups have traditionally been scheduled across morning and afternoon periods, while guided tours are organised as structured one-hour routes. Guided tours normally bring visitors to several participating companies, with each company presenting for a short period around a common theme.

Because popular sessions and guided tours can have limited capacity, visitors should review the official schedule early and reserve places where advance registration is required.

Ticket types & registration

Visitor access has traditionally been free for professional visitors. The venue’s event information confirms free visitor admission for the professional event, while the organiser provides an e-badge request process for attendees.

The main visitor process is therefore based around professional registration and badge collection rather than conventional paid public admission.

Professional visitor badge: Previous-edition reference pricing was $0, meaning free professional admission.

Exhibitor access: Exhibiting companies require separate exhibitor registration and packages. These are distinct from visitor admission and can include exhibition space, communication services, exhibitor badges and related services.

Previous-edition exhibitor reference: The organiser’s previous exhibitor information included an Agora package priced at approximately $2,890 based on the published previous-edition rate, while the Sensory Space package was approximately $3,695. These figures are reference prices only and should not be treated as confirmed 2027 rates.

Registration deadlines

No definitive 2027 registration deadline has been published yet. The organiser normally opens professional visitor registration through its e-badge system and publishes programme information as the event approaches.

Visitors should register once the official 2027 registration page becomes available, particularly if they want to attend capacity-controlled sessions, guided tours or specialist meetings. Exhibitors have a separate registration process and should contact the organiser for availability, stand packages and technical information.

The organiser’s visitor page provides an e-badge request facility and a programme access system, while the exhibitor section provides registration and quotation information for companies interested in participating.

Exhibitor list & major companies

The definitive 2027 exhibitor list has not yet been published. The most recent organiser-published player list includes 138 companies ranging from start-ups to multinational organisations.

Previous/current participant examples include:

• Ipsos BVA
• Kantar
• Dynata
• Toluna
• Qualtrics
• YouGov
• Human8
• Norstat
• OpinionWay
• QualiQuanti
• Bilendi
• Meltwater
• Alida
• Caplena
• Voxco
• Stravito
• Talkr.AI
• UnGuess
• Xerfi
• Repères
• ESOMAR

These names should be treated as examples from the organiser’s published participant information rather than confirmation that every company will exhibit in 2027.

The exhibitor base covers research consultancies, marketing research firms, sociological and trend specialists, media research organisations, internet and social media research providers, opinion polling agencies, panel and community specialists and other service providers.

Exhibition halls & floor plan

The 2027 exhibition floor plan has not yet been released. The event’s established configuration combines exhibition areas with dedicated spaces for professional content and interaction.

The exhibition concept includes collective areas such as the Agoras, the Sensory Space and the Data Village. The Agoras are intended for younger companies and smaller businesses, providing a collective environment that can help emerging organisations gain visibility among professional visitors.

The Sensory Space provides an interactive environment where exhibitors can create experiences rather than relying exclusively on conventional presentations. The Data Village is designed around data-related companies and provides opportunities for shorter, focused presentations and discovery.

The final floor plan should be consulted after the organiser publishes the official 2027 venue map.

Networking & business meetings

Networking is one of the central purposes of Le Printemps des Études. The event is designed to bring research providers together with advertisers, marketing teams, communication professionals, data managers, digital specialists and business decision-makers.

Professional meet-ups provide one structured networking format. Visitors can pre-register their interest in particular sessions, after which participating companies can manage attendance. The established format combines a presentation with discussion, creating an opportunity for attendees to ask questions and continue conversations after the formal session.

The event also includes networking-focused spaces and activities. Previous editions have featured a Club Prestige and networking cocktail, alongside the exhibition, conferences and other professional formats.

Industry sectors & highlights

Le Printemps des Études serves a broad professional ecosystem rather than one narrowly defined industry. Its principal sectors include:

• Market research: Consumer studies, qualitative research, quantitative research and strategic insight.
• Data and analytics: Data collection, modelling, analysis, visualisation and interpretation.
• Marketing intelligence: Customer understanding, brand studies, market intelligence and strategic planning.
• Communication research: Audience analysis, campaign research and communication effectiveness.
• Digital research: Internet research, social media research, online communities and digital behaviour.
• Opinion polling: Public opinion, survey methodologies and polling services.
• Media research: Audience measurement and media-related insights.
• Technology: Research platforms, artificial intelligence, automation and specialist software.
• Consumer experience: Behavioural analysis, sensory research and customer experience.
• Consulting: Strategic advice, research design and decision-support services.

The diversity of participating organisations is one of the event’s defining features. The organiser specifically identifies visitors from senior research, marketing, communication, data, digital and innovation functions, while exhibitors include research consultancies, opinion agencies, media specialists, panel providers and technology companies.

Event rules & visitor information

The event is designed for professional visitors and industry participants. Visitors should register through the official organiser before attending and keep their professional badge available during their visit.

Important visitor information includes:

• Professional registration is required for entry.
• The official e-badge system should be used when registration opens.
• Capacity-controlled sessions may require advance booking.
• Visitors should check the official programme for individual session requirements.
• Exhibitors have separate access and registration procedures.
• The venue provides a cloakroom for coats, jackets and luggage.
• The final 2027 programme and floor plan should be checked before travelling.

How to get there

The Palais des Congrès de Paris is located at Porte Maillot, providing straightforward access from central Paris and surrounding areas. The venue’s central location makes public transport particularly convenient for visitors arriving from other parts of the city.

Visitors travelling by train can connect through the Paris public transport network, while travellers arriving by air can reach Porte Maillot through the city’s rail, metro and bus connections. The venue is also accessible by road, with public parking available nearby.

Public transport & parking

Metro: Metro Line 1 serves Porte Maillot, providing a direct connection with central Paris and major interchange points.

RER: RER C and RER E serve the Porte Maillot area, making the venue accessible from a wider part of the Paris region.

Tram: Tram T3b serves the Porte Maillot area, including the Porte Maillot and Anny Flore stops.

Bus: Bus routes serving the area include 43, 73, 82, 244 and PC, with additional services around Anny Flore.

Parking: Visitors arriving by car can use the public Parking Indigo Palais des Congrès de Paris. Because parking availability and rates can change, visitors should check the parking operator before travelling.

Accommodation areas

Visitors can choose accommodation in several areas depending on whether they prefer to stay close to the venue or explore central Paris.

Porte Maillot and Neuilly: These areas are convenient for professionals who want to minimise travel time between their hotel and the Palais des Congrès.

Champs-Élysées and western central Paris: Hotels around the western central districts provide access to restaurants, business areas and major attractions while remaining relatively close to the venue.

La Défense: Business travellers may also consider La Défense, particularly if they have meetings with companies located in the western Paris business district.

Central Paris: Areas around Opéra, Louvre, Saint-Germain and the Marais provide a wider choice of hotels and restaurants, with Metro and RER connections making it possible to reach Porte Maillot without staying immediately beside the venue.

Previous year’s highlights

The event’s recent editions have demonstrated a strong professional audience and broad exhibitor participation. The organiser reports that the previous edition brought together 125 companies and welcomed 2,429 professional visitors, with the audience made up predominantly of client-side research professionals.

The established programme has included 13 major conferences, 75 meet-ups, two Expertise Benchmark Workshops, two testimonials and feedback conferences, 16 guided tours and 28 Data pitches. The exhibition environment also featured three Agoras, a Sensory Space, a Data Village, a Club Prestige and networking activities.

The following edition’s published participant list expanded to 138 companies, demonstrating the continuing range of organisations represented across research, analytics, technology, consulting, polling and data services.

These previous-edition figures provide useful context for the scale and professional character of the event, but the final 2027 exhibitor count, visitor figures and programme should be confirmed by the organiser.

Official registration & tickets

Professional visitors should use the official Le Printemps des Études registration system to request an e-badge and access the programme. The organiser provides a dedicated visitor page for badge requests and programme information.

The official event website is the best source for the final 2027 programme, confirmed participants, registration opening, venue information and visitor instructions. The organiser also provides separate documentation for exhibitors, including registration information and technical guidance.

Official Le Printemps des Études website (https://www.printemps-etudes.com/en/accueil-english)